And it’s not just work. Countries that are particularly keen on the idea of. In May 2020, as a huge number of countries continued to follow lockdown measures, the worldwide search for ‘garden’ reached an all-time high on Google.Â, Similarly, a worldwide survey from Global Web Index discovered that 7 in 10 people believed that the need to, reduce their personal carbon footprint and environmental impact will be of greater importance than before. So, for many brands, providing more helpful services or products which will allow customers to lead healthy lives is key. Research from Marketplace revealed that consumers appreciated being able to see the finer details up close and hear about where the products were made.Â. According to Forbes, the global pandemic has caused people to think about ageing. has caused people to become increasingly concerned with the environment. We help brands thrive, everywhere. Over the past few months, countries have had to deal with a global pandemic by locking down. Key opportunities, trends, and challenges The advent of social media has spread veganism in consumers’ minds, not only in their diet choices but also in their pharma, beauty and personal care products. Globalisation has allowed consumers to get any product they want from anywhere in the world, at any time and at a lower cost.Â. Current Trends in Consumer Behaviour and Promotional Strategies: Dr. Ranjana Singh: 9789383096497: Books - Amazon.ca Businesses and more specifically retailers are experiencing complete chaos in a moment of behavioural transformation where customer expectations are changing faster than businesses can react. Never has there been a more important time to understand current trends in consumer behaviour. As a result, consumers have had to adapt to a completely unknown situation.Â, Social restrictions are now easing, but the coronavirus crisis will leave a lasting impression. He also highlighted that ultrasound modulated at a high frequency can alert the senses in people’s hands, emulating the sense of touch. This eight-part series looks at what consumer, market and industry insights will have the biggest impact. Â, Although the coronavirus crisis has been a time of extreme isolation, it has actually brought communities around the globe together. Seasonal changes in consumer behavior. This trend of cutting out the middle person is the response to the toxic mode of consumerism that we have been exposed so far. The title says it all. Lancôme claims its PWA led to a 36% increase in mobile revenue last year.Â, For more on shoppable features, visual search and PWAs, make sure to, download our report, 2020 Trends: Marketing Trends with a Global Reach, Indeed, research from Global Web Index shows that 49% of respondents are planning to enjoy domestic vacations in the coming year. The ad linked to Timberland’s Responsibility page, detailing the brands progress towards sustainability, their 2020 targets and their actions. For example, language learning app downloads surged during the height of Covid-19. WhatsApp are also excelling at this in their new campaign ‘It’s Between Us’. Klarna, the payment provider brand, played on the idea of easy and flexible purchasing in its recent launch campaign in the US, featuring the tagline ‘Klarna: Swedish for smoother shopping’. Brands should aim to support small, local businesses and make themselves part of the community. See the ad below. The interest in traditional foods is a sign of new trends in consumer behaviour in the food market implied by a desire to preserve and expose values resulting from cultural heritage. They’ve added a local getaway section, making it easy for travellers to discover local AirBnBs. While Vogue intended the cover, and the magazine’s contents, to spark conversation about mental health, many found the imagery incredibly problematic.Â, So, while now is certainly the time to open up a dialogue about mental health, brands must proceed with extreme care and sensitivity. For many B2B and tech brands, it’ll be about helping companies and their workforce get the most from remote working. Yet, coronavirus has affected the way consumers shop as well in ways that will create long-lasting impacts. Read our Covid-19 statement. After months of living through an ever-changing and, dare we say it, ‘uncertain’ situation, the way consumers make purchasing decisions has changed.Â. The pandemic’s burden on the retail sector has been massive and there has been much discussion rightfully centered around sales and performance. However, the world has changed dramatically since then. With life that is becoming more overwhelmed with things to do these days, consumers are choosing simplicity over materialism, even if this would mean getting what they want from the other side of the world. However, brands must be careful when approaching the topic of mental health. Never has there been a more important time to understand current trends in consumer behaviour. Consumers are now actively engaged in services that improve everyday life, which is becoming a form of self-care together with engaging to a more ethical consumerism. Consumers are choosing simplicity in everything, even when it comes to making day-to-day decisions. Wearable fitness and health devices combined with advanced biometric technology are also developing this new way of looking after oneself. In this article, we’ll fill you in on some of the most current trends, and importantly, how your brand can take advantage. The video closed with a promise from humanity to make a difference to the environment once for all. Research from Shekel shows that, 87% of US shoppers would now rather shop in stores with touchless self-checkout capabilities. Â, Other research certainly suggests that a general health-conscious way of living is a key current consumer trend. Marketers can learn a lot by looking at online shopping trends in 2020. Research from Shekel shows that 87% of US shoppers would now rather shop in stores with touchless self-checkout capabilities. Â, But it’s not just about the short-term impact of contracting Covid-19. These trends respond to changing consumer values and behaviour which is causing disruption for business globally. In the last few months, consumers have spent their days at home, relishing in the nature that thrived, around them. This little box has completely revolutionised our buying behaviour. Share. The trends identified for 2020 revolve around two key themes – convenience and personal control. And it’s not just American Boomers –  a survey from Global Web Index revealed that 46% of internet users worldwide intend to shop more online after this virus outbreak. Rather than being seduced by brands, pre-purchase consumers seek advice from peers and strangers online on how to get the best product for their money, switching from social media to price comparison websites, meaning that one source of information is no longer enough.Â. Brands can also look into the latest touchless technology to help customers feel safe while shopping in physical stores or when taking part in interactive experiences. Post-purchase consumers instead are not only influencing others on what to buy but are also wanting to get involved in product development. We hope this quick guide to the 8 current trends in consumer behaviour across the globe will help with your marketing strategy in the coming months. Byju released free live classes on their app, Think and Learn, leading to a 200% increase in uptake from students (source: The Print). In the past, consumer behaviour was dictated mostly by differences in cultural and socio-economic factors. Today the markets are influenced by a number of variables and technology is one of the biggest indicators that influences how we research, buy and interact with brands and one another. The stories allow customers on staycation to escape through audio, all while keeping Stella Artois front of mind.Â. Siegel+Gale’s 2017 Global Brand Simplicity Index, DELIVERING A DATA-DRIVEN CUSTOMER EXPERIENCE, How Disruptive Innovation Is Threatening The Energy And Retail Sector? However, the world has changed dramatically since then. As climate change has become the hottest topic in the past two years, consumers across the world are finding ways to make positive decisions about what to buy that can reduce the negative impact that our buying choices are having on the world.Â, Consumers are realising that being mindful of others, animals and the environment means having the power in their hands to minimise environmental disasters.Â, This approach has embraced mindfulness, gaining momentum in a healthier and ethical living trend that’s shaping everyday consumers choices. Empty stores are turning into fulfillment centers and the market for warehouse space is booming, as the pandemic rockets the retail industry into its e-commerce future. What's New. 30% say they’ll travel locally and 28% aren’t planning a getaway at all. At Placer.ai, we … New trends in consumer behaviour? Choosing clothes that are leather- and fur-free and plastic-free products are now becoming the norm for most consumers. With talk of global recession and further lockdowns, consumers feel nervous about the future and their finances. He revealed that using hand tracking technology allows for the creation of touchless screens. 27% of online consumers worldwide intend to research more items before shopping physically in a store, especially in Latin America where 36% consumers said they would now browse online more before heading to physical stores (source: Global Web Index). Consumers want flexibility with their purchases in order to take away the pressure of losing money in a time of recession. Embracing shoppable features on social media – such as Instagram shoppable posts and Pinterest Shop the Look Pins, makes it easy for customers to shop for products via the platforms they love. Consumer Trends Report | Q4 2020. Here are ten areas where consumer preferences are shifting and evolving, based on reviewing more than a … domestic vacations include: Australia, China, New Zealand, Poland, and Spain. Museums around the world, including the British Museum, the Louvre and the Guggenheim, have opened up their galleries with virtual reality tours. You can unsubscribe from The Smarter Crew marketing emails at any time by clicking the unsubscribe link in the email. The rise on app usage and personalisation services has allowed consumers to create ways to research and buy things that are unique for them so that they can be more self-sufficient. Consumers are now looking for frictionless experiences that blend with their hectic lifestyle, allowing them to dedicate more time to their private life. Brands need to show they care for the planet, but, more importantly, they need to act like they care too. This trend of cutting out the middle person is the response to the toxic mode of consumerism that we have been exposed so far. These companies will be able to employ resources such as 5G technology, artificial intelligence and the internet of things to help consumers save time, money and be more self-sufficient.Â, The Amazon effect has risen the bar when it comes to extraordinary customer service but also when it comes to delivering what consumers want and as fast as possible. For example, they expect relevant promotions, products or services to be offered. So, brands should think flexible first when approaching customers in this post Covid-19 world. Which leads us to our next current trend in consumer behaviour…, While online shopping is certainly not a new trend, the demographic of online shoppers, and what people are shopping for online, is shifting significantly across the globe.Â, In China, there’s been a notable change in online shopping behaviours, especially when it comes to groceries. The EY Future Consumer Index tracks changing consumer sentiment and behaviors across time horizons and global markets, identifying the new consumer segments that are emerging. Continuing with the theme of travel, for those still unwilling to risk losing their money on cancelled hotels or flights, local staycations or travel within their own country is the answer.Â. The creative,  based around an open letter to Mother Nature, urged nature to breathe and bloom while humanity remained in lockdown. As more and more people across all generations became tired of Netflix repeats, they turned to learning during lockdown. Or they can look to Byju, a Bangalore-based ed tech company. According to Vox, more millennials work in the industries most hit by the coronavirus pandemic. So, while now is certainly the time to open up a dialogue about mental health, brands must proceed with extreme care and sensitivity. Consumers attitudes, behaviors and purchasing habits are changing—and many of these new ways will remain post-pandemic. According to World Bank Data, 9 out of every 10 students in the world has had their schooling negatively impacted by Covid-19. Consumers are now actively engaged in services that improve everyday life, which is becoming a form of self-care together with engaging to a more ethical consumerism. Brands can take inspiration from Microsoft’s new global skills initiative aimed at helping workers learn new digital skills vital for a post Covid-19 world. The alcohol brand has gone beyond their traditional offering, partnering with 6 famous writers to produce audio stories inspired by summers before the pandemic. Equally, a Covid-19 survey from. Over the month of March, new users on the global language learning app Duolingo increased by 101% (source: Duolingo).Â. May 16, 2020. See key findings here and download the free full report for detailed insights. According to Gartner, increased time working online is very likely as 74% of companies plan to permanently move towards remote working after the crisis.Â, And it’s not just work. Over the last few years, we’ve seen new platforms embraced, existing platforms evolve, and the way brands utilize social media change to keep up with consumer preferences. The most cited articles in the field and within each journal are also examined. Plus, they’ve added a range of online experiences from all around the world. You can unsubscribe from The Smarter Crew marketing emails at any time by clicking the unsubscribe link in the email. As technology has driven us to a society that is more productive, more frenetic and more demanding, consumers are looking to spend more on products and services that save them time and it will be technology itself or more specifically the rise in adoption of apps that will continue to drive this approach that blends with the self-sufficiency.Â, This effect has spoiled consumers to the point that they now expect the same level of service and delivery from every brand out there, no matter the size.Â. Brands need to show they care for the planet, but, more importantly, they need to act like they care too. Users can learn how to cook street tacos in Mexico, master the art of origami in Japan, spend an evening with a Flamenco musician in Spain… all from the comfort and safety of their own home. Nationwide lockdowns have taught people to appreciate the value of those around them, leading to a more selfless way of thinking. Vogue Portugal came under fire very recently for their ‘Madness Issue’. AirBnB is another brand on top of the staycation trend. Only 9% of people are planning on travelling long-haul. As more and more people across all generations became tired of Netflix repeats, they turned to learning during lockdown. In fact, they are referred to by many as ‘savvy’ consumers which equally translates to very demanding, intolerant, impatient and empowered. Madras HC restrains TV channels from telecasting obscene ads & programs O, ver the month of March, new users on the global language learning app Duolingo increased by 101% (source: Duolingo).Â, Equally, in the US 61% of Boomers revealed they were using delivery services more than before the pandemic (source: National Retail Federation). Brandwatch data reveals some of the biggest consumer trends for the auto industry as we head into 2020. But, with posts about green-washing circulating on social media, brands must be sincere in their promises. For social media channels and shoppable platforms, it means helping users to find sustainable products. Friends can now revise together on Snapchat by making flashcards in the Tembo Mini, making learning a social and virtual experience. They are reconsidering their spending habits by replacing the mass-produced and generic product preference to those that allow them to express their status and personality. Register for Dbriefs webcasts. Timberland also got active on this year’s Earth Day, releasing their ‘Caring is no longer enough’ ad, as part of their ‘Nature Needs Heroes’ campaigns. Creating campaigns that celebrate community is a sure fire way to resonate with consumers right now. Â, The coronavirus crisis has made people appreciate the ease of digital, with many finding that they no longer feel the need to be physically present for all things. Consumer Spending Statistics and Current Trends ... so businesses that monitor them can better predict consumer behavior. Brands should take into account their customers’ mental health, and aim to do what they can to support them. If you’d like any help in making your global campaigns resonate during the new normal, feel free to get in touch. And with people unlikely to flock back to crowded gyms, focusing on home workout as part of their marketing strategy is a wise choice.Â. Lancôme claims its PWA led to a 36% increase in mobile revenue last year.Â, Another interesting trend which consumers in China turned to during lockdown was livestream shopping (or shopstreaming). Even in the tough times. Consumers are now looking for frictionless experiences that blend with their hectic lifestyle, allowing them to dedicate more time to their private life. In fact, according to research by Accenture, a new sentiment among consumers is “If I can do it online, I will”.Â, This is especially true for modern working and learning, where virtual will become the new normal in many parts of the world. Like many agencies and ad companies, we released our annual marketing trends report in January. Similarly,  the Faroe Islands tourist board has developed a VR app, allowing people to control a video game style tour guide as they move through the island.Â, Is it surprising that so many people want to stay local this summer? 30% say they’ll travel locally and 28% aren’t planning a getaway at all. Hackers Consumer markets CEOs continue to worry about the growing sophistication of cyber threats and the shortage of highly skilled talent to combat them. For Millennials and Gen X, the causes of anxiety vary. Job security and finances are thus causing this generation a huge amount of stress. The way people think, feel and, of course, shop has been greatly impacted, and their behaviours will be markedly different for months to come. The methodology used here involves the classification of topics to evaluate key trends in consumer behavior literature. While, for Boomers, the toll of being isolated inside as the most at-risk generation has clearly had a negative impact on their mental health. Dissect consumer behavior, uncover consumer trends, and dig deep into valuable data to unlock fresh consumer insights and improve your business. Schooling too has become an online phenomenon as 1.2B children across 186 countries saw their schools close (source: Unesco). One of the special issue covers featured a mock hospital scene with a nurse pouring water over a nude woman cowering in a bath. We have been seeing this approach especially in solutions such as nutrition, alternative health therapies and fitness which offer consumers a much-needed personalised concept. Anders Hakfelt, the SVP of product and marketing at tech company Ultraleap, spoke about touchless tech at the Drum’s Can-Do Festival. While this feature is currently only available in Brazil, it’s likely to roll out worldwide very soon. For example, Cathay Pacific are urging people to fly worry free with them, allowing them to change flights for an unlimited number of times.Â. Based on the same study of 14,000 consumers 62% of consumers will pay more for a simple experience, whether is a simpler product or service or a simpler customer journey to get that desired item. The aim of Mini’s is to also make other experiences, like meditation or shopping, social too. Similarly,  the Faroe Islands tourist board has developed a VR app, allowing people to control a video game style tour guide as they move through the island.Â, Is it surprising that so many people want to stay local this summer? 3 in 4 respondents are looking to companies, expecting them to do more in terms of sustainability.Â. These five segments exhibit the consumer trends to a different degree and have the following characteristics: For Gen Z, the issue of disrupted schooling is a major factor for their anxiety. 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