facts. Corporate solution including all features. Subjects of investigation are 10 economic sectors, 47 industries (including e-commerce and e-business), more than 225 companies, and over 200 federal or local government services. Bien que la marque propose un large éventail de produits, les chaussures restent le segment le plus important pour le groupe : les nouveaux modèles sont toujours ardemment attendus par le public, notamment les séries Air Max ou Air Jordan. Nike nous est alors très vite apparu comme un excellent exemple d'étude, nous y consacrons donc l'essentiel de cet article. The apparel juggernaut introduced the Triple Double Strategy - promising to double its “cadence and impact of innovation,” double its “speed to market” and double its “direct connections with consumers.” The three components of Nike’s Triple Double Strategy sound nice on the surface, but one proved more profitable than the others. Then you will be able to mark statistics as favourites and use personal statistics alerts. Do not ! With personalized recommendations, it then proves it, individual customers. Nike, l’une des marques les plus connue au monde, a été créée aux Etats-Unis en 1972 par Phil Knight et Bill Bowerman. Beyond strategic distribution and brand protection, Nike is also doubling down on the Nike Customer Experience (NCX) as a way to create more personal connections with customers. Net sales Prada Group 2016-2019, by brand, Leading Android shopping apps in Italy 2020, by downloads. Chart. To put it simply, Nike doesn’t just sell products. Use of this site constitutes acceptance of our User Agreement and Privacy Policy. Sweat à capuche Nike Therma Flex NBA pour Homme. Dernières sorties. Ask Walmart Or Amaz... How-to Guide: How to Achieve a 360 Degree Customer View, Customer Experience Pandemonium Calls For Rapid Innovation, The Pandemic Is No Excuse For Neglecting The Customer Experience. Making the Contact Center a Strategic Business Player: Contact Center Trends By... IBM’s Impact On Fantasy Sports Gives Insight Into Future Of Consumerism, Don't Fear Customer Brand-Switching, Embrace It, Special Report: Turning Customer Feedback into Action. 2019 Nike, Dream Further. Y-3 is not just about re-evaluating sportswear but also redefining material. - promising to double its “cadence and impact of innovation,” double its “speed to market” and double its “direct connections with consumers.” The three components of Nike’s Triple Double Strategy sound nice on the surface, but one proved more profitable than the others. Reach Customer Service & Customer Relationship Management professionals through cost-effective marketing opportunities to deliver your message, position yourself as a thought leader, and introduce new products, techniques and strategies to the market. your personal data click here. Available to download in PNG, PDF, XLS format, Access to this and all other statistics on 80,000 topics from. According to Nike Fit, the app uses “computer vision, data science, machine learning, artificial intelligence, and recommendation algorithms” to measure “the full shape of both feet, offering the ability to know your truly perfect fit.” Nike’s approach embodies the notion of customer-centric innovation; it is using advanced analytics and machine-learning to create actual value for customers. Activité principale: Nike a pour activité principale la fabrication et vente d'accessoires sportif tel que des chaussures de sports, survêtements.Mais aussi des modèles pour la vie au quotidien et depuis peu dans la fabrication de talons Nike. This one-two punch puts Nike in the unique, coveted position of consistently anticipating and meeting customer needs. Where the person who I was returning my goods to was very rude and deceiving. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook Join CCW Digital today and interact with a vibrant network of professionals, keeping up to date with the industry by accessing our wealth of articles, videos, live conferences and more. 02:00 PM - 03:00 PM EST, 2020-12-09 This is not innovation for innovation’s sake — it’s advancement for the customer’s sake. En 2010, pour la coupe du monde de football, la marque a injecté plus de 25 millions de dollars dans un spot publicitaire (“Write the future”) regroupant de grandes stars comme Cristiano Ronaldo, Wayne Rooney, Franck Ribéry, Gerard Piqué, etc. Nike comptait plus de 76.000 salariés à travers le monde en 2019, dont une majorité travaillait dans les environ 1.150 points de vente de la marque. ACSI. The ACSI is an economic indicator based on modeling of customer evaluations of the quality of goods and services purchased in the United States and produced by both domestic and foreign firms with substantial U.S. market shares. Awww… The game-changing point for Adidas was the innovation of its Y-3 series. Sweat à capuche Nike Therma Flex NBA pour Homme. Nike is expanding women's apparel, especially sports bras and tights. Please create an employee account to be able to mark statistics as favorites. Is There Such Thing As Too Much Customer Data? With an American customer satisfaction index score of 83 for its athletic shoes, adidas outranked Nike for the fourth consecutive year in 2019. Good customer satisfaction has an effect on the profitability of nearly every business. We respect your privacy, by clicking 'Subscribe' you will receive our e-newsletter, including information on Podcasts, Webinars, event discounts, Type: Nike est une entreprise internationale. Nike wants their agents to “join because they love our team” said Larry Rodgers, Senior Director of Retail Concepts, at CCW Austin. In addition to agent engagement, Nike is investing in customer centricity through  technology, acquiring multiple tech start-ups that contributed to Nike application integration (which has led to a big increase in shoe sales). La petite est intégrée au même titre que les championnes actuelles. • List of NKE Customers In 2017, Nike recognized its dominant market share across these two industries and interestingly decided that this would be the perfect time to start drastically changing some of its marketing and customer service practices. It tells customers what they want — and then makes that value readily available. En 2019, le chiffre d'affaires mondial de Nike a atteint un montant d'environ 39,1 milliards de dollars. This one-two punch puts Nike in the unique, coveted position of consistently anticipating and meeting customer needs. Sensing support for their personal career progression, “athletes” are more likely to perform at their full potential. for customers. Nike wants their agents to “join because they love our team” said Larry Rodgers, Senior Director of Retail Concepts, at. In, ACSI. You can CCW Digital, a division of IQPC Sign in Here or Forgot Password You can only download this statistic as a Premium user. customer satisfaction as the central component of the award process [4]. of sales. Tee-shirt de basketball pour Homme. Nike Nike, Inc., est une société de vêtements et d'articles de sport créée en janvier 1964 qui est basée aux États-Unis. Du consommateur spectateur au consommateur acteur. Nike : effectif salarial mondial 2009-2019; Nombre de boutiques du groupe Nike dans le monde 2013-2019; Nombre de magasins du groupe Nike par type aux États-Unis 2010-20189; Nombre de magasins du groupe Nike par type en dehors des États-Unis 2010-2019; Nombre de boutiques Nike, Hurley et Converse dans différents pays européens 2019 Customer service, tech, and digital marketing collaborate in using their apps to personalize consumer relationships by being the one-stop shop for anything sports related you might need, from customized workouts to AI-based algorithms for shoe recommendations. Already an IQPC Community Member? Nike’s North American segment grew at a compound average growth rate (or CAGR) of 1.5% from fiscal 2017 to fiscal 2019. Nike’s capex (capital expenditures) have slumped over the past couple of years. They don’t have a well-defined demographic segmentation; they aim for different . On the other hand, it is leveraging people, process and technology to create special, personal connections with customers. This is not innovation for innovation’s sake — it’s advancement for the customer’s sake. Nike’s approach opens the door to more employee loyalty and longevity. It enhances customer satisfaction, improves quality, motivates staff to work, increases productivity, reduces defects, resolves problems faster and reduces costs.’ (Nagaprasad and Yogesha, 2009) The aim of this paper is to write a report that examines some aspect of an organization’s quality. Cette statistique représente le chiffre d'affaires mondial de Nike de 2005 à 2019, en millions de dollars des États-Unis. 1 couleur. 1 couleur. 1 couleur. Free Online Event. This feature is limited to our corporate solutions. It tells customers what they want — and then makes that value readily available. Insights from the world’s foremost thought leaders delivered to your inbox. 1 couleur. They sponsored 14 out of 24 teams so that more than half of all players were wearing that mighty swoosh. Vos créations personnelles en collaboration avec Nike commencent ici. Besides its 30-day wear test (“30-DAY FREE RETURNS DIRT AND ALL,” as stated on the Nike website), some of Nike’s most popular customer benefits include access to the Nike Plus rewards program, which offers exclusives and early access to new products, access to Nike experts for whatever sports-equipment recommendations you or your kids play, and personalized exercise regimens. Nike (prononcé : /najk/ en français ; prononciation originale : /ˈnaɪ.kiː/1 en anglais, comme la déesse de la victoire)2 est une entreprise américaine créée en 1971 par Philip Knight et Bill Bowerman. online learning opportunities and agree to our User Agreement. Learn more about how Statista can support your business. Nike will deliver a customer-centric, omnichannel experience across D2C purchasing channels, retail environments, social media, brand applications, and more. 02:30 PM - 03:00 PM EST. Some of the money was payed by gift card the rest by card the tech fleece came n it was too big for me so I returned it to the Nike store in Oxford. //John Lewis dominates GlobalData’s annual customer satisfaction awards, taking home 4 awards including Best Retailer // Other notable wins include Adidas, Nike and Aldi Profit from additional features by authenticating your Admin account. They can also become a product line manager, who is involved in the engineering of products, category experts, brand marketers,” and more. 129,99 € Nike Air Max Plus. They can also become a product line manager, who is involved in the engineering of products, category experts, brand marketers,” and more. With personalized recommendations, it then proves it knows individual customers. Therefore, there is no customer of Nike who holds more than 10% . Sign up now and get FREE access to our extensive library of reports, infographics, whitepapers, webinars and online events from the world’s foremost thought leaders. Achetez de nouvelles chaussures pour femme pour la rentrée. Customer Success Manager – Contact (Asia) Email. Nike Inc 's Customers have recorded an advance in their cost of revenue by 4.18 % in the 3 quarter 2020 year on year, sequentially costs of revenue grew by 8.91 %, for the same period Nike Inc revnue deteriorated by -0.62 % year on year, sequentially revenue grew by 67.81 %. Confort durable et design inégalé, misez sur le style classique ou audacieux des baskets Nike. In a way, Nike is going “big picture” and “small scale” at the same time. and over 1 Mio. The world’s largest and most influential customer service online platform. New, Figures and insights about the advertising and media world, Industry Outlook Update, Insights into the world's most important technology markets, Advertising & Media Outlook 3 couleurs. Total Starbucks locations globally 2003-2019, Market share of leading carbonated beverage companies worldwide, Revenue and financial key figures of Coca-Cola 2009-2019, Profit from additional features with an Employee Account. Between its brand legacy, its knowledgeable team and its commitment to the entire athletic experience, Nike proves it, athletes. In the fiscal year 2019, capex shrunk by 10% YoY to $1.1 billion. The American customer satisfaction index scores for athletic shoe companies in the U.S. from 1997 to 2019* [Graph]. The ideal entry-level account for individual users. "The American customer satisfaction index scores for athletic shoe companies in the U.S. from 1997 to 2019*." And whether these high-performing agents stay with their original teams or move throughout the business (to areas like product engineering or digital marketing), their knowledge and passion will remain in the organization. Statista. To make a strong customer experience a reality, Nike is investing heavily in front-line agents as part of its marketing team. What can other brands learn from Nike… En injectant autant d’argent dans des publicités au format long et au scénario touj… Then you can access your favorite statistics via the star in the header. It may take figuring out how to take people that don’t golf (and don’t have an preconceived ideas about any other brand) to hook a golfer in, get them used to your gear (and a brand that they already know and have positive associations with) and go from there. When you’re the top dog in sports apparel (an increasingly lucrative industry as consumer interests continue to shift towards athletic health and wellness trends), as well as the largest global footwear brand, it might be easy to keep doing what got you there. 29,95 € Nike F.C. As a Premium user you get access to the detailed source references and background information about this statistic. Makena Cook, petite fille de 10 ans , joueuse de football rejoint des joueuses professionnelles sur le terrain, en plein match, etc., telles que Sam Kerr ou Lieke Martens. It allows Nike to “Just Do It.”. Inventez quelque chose d'inédit en créant vos propres sneakers emblématiques avec Nike By You. Accessed December 20, 2020. https://www.statista.com/statistics/195009/customer-satisfaction-with-us-athletic-shoes-since-1997/, ACSI. Nike Swoosh. 2020-12-16 For further information on how we process and monitor Dernières sorties. unsubscribe at any time. Between its brand legacy, its knowledgeable team and its commitment to the entire athletic experience, Nike proves it knows athletes. L’origine du nom « Nike » vient du nom de la déesse grecque de la victoire, Athena Niké. Dernières sorties. Dernières sorties. Not to mention, there are also great employee discounts on merchandise. Are you interested in testing our corporate solutions? © 2020 All rights reserved. October 31, 2019. Polo coupe slim pour Homme. * The American Customer Satisfaction Index (ACSI) scores on a 0-100 scale at the national level with 100 being the highest and best possible score. “We wanted to ensure our athletes [Nike customer service agents] have a natural career path… We have many experts who then left [traditional] consumer services and then went to our social media team which is actually still part of consumer services. By category, the ACSI noted that department and discount stores saw customer satisfaction slide 1.3 percent to a score of 76 amid digital disruption and … ", ACSI, The American customer satisfaction index scores for athletic shoe companies in the U.S. from 1997 to 2019* Statista, https://www.statista.com/statistics/195009/customer-satisfaction-with-us-athletic-shoes-since-1997/ (last visited December 20, 2020), The American customer satisfaction index scores for athletic shoe companies in the U.S. from 1997 to 2019*, Footwear companies and retailers in Italy, Leading footwear & leather retailers in Italy 2018, by turnover, Leading footwear & leather retailers in Italy 2019, by number of outlets, Most used marketplaces by e-commerce companies in Italy 2020, Leading e-commerce multi-brand fashion websites in Italy 2019, by number of visits, Net result of Italian footwear retailer Scarpe&Scarpe 2016-2018, Net result of Italian footwear retailer Pittarosso 2015-2017, Net result of footwear retailer Deichmann in Italy 2016-2018, Leading iPhone shopping apps in Italy 2020, by downloads, Sales value of Italian footwear company Giuseppe Zanotti 2016-2018, Sales value of Italian footwear company Santoni SpA 2015-2018, Sales value of Italian footwear company GGR SpA 2015-2018, Salvatore Ferragamo: worldwide revenues 2019, by product gategory, Tod's: sales growth of Italian luxury shoes and bags company 2019, by product, Sales value of Italian footwear company Scarpa 2016-2018, Sales value of sportswear company La Sportiva SpA 2016-2018, BasicNet Group: direct sales 2019, by distribution channel, Net result of Italian footwear company Tata Italia 2016-2018, Sales share of the U.S. athletic shoe market 2015, by category, Most popular sports shoes and sneaker brands in Germany 2013, by age groups, Most popular men's footwear retailers consumers in Australia 2015, Athletic footwear market share by company in the U.S. 2014, Athletic footwear global market share by company 2015, Survey on the most popular sports shoes brands in Germany 2015-2018, Most popular brands for sports footwear in Germany 2015-2018, Influence of previous sports brand experience on future purchases in the US 2016, Distribution of sports footwear imports to Norway 2018, by type, Reasons for consumers to buy sports apparel, shoes & equipment in the U.S. 2016, Average spend on men's sporting footwear in Australia 2015, by retailer, Import volume of sports footwear to Norway in 2011-2018, Value of sports shoes imported to Norway 2011-2018, by type, Production volume of leather boots and shoes for sports Japan 2012-2019, Athleisure sports shoes market size forecast in Japan 2017-2030, Running: amount of pairs of running shoes per person Spain 2017, Textile sports shoes with rubber or plastic sole imported to Spain 2019, Walking shoes domestic shipment volume in Japan 2013-2016, Influence of product quality on sports footwear purchases United States 2014, Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre, sports footwear market in the United States. Vient du nom « Nike » vient du nom « Nike » vient du nom de Coupe! Tournament, it then proves it knows individual customers a vast marketing opportunity makes that value readily.! Nike will deliver a customer-centric, omnichannel experience across D2C purchasing channels, retail environments, social media, applications... Vêtements et d'articles de sport créée en janvier 1964 qui est basée aux États-Unis que les championnes actuelles think is... Poor customer satisfaction index scores for athletic shoe companies in the unique, coveted position of consistently and. It was Nike who holds more than half of all time into vast! S capex ( capital expenditures ) have slumped over the past has talked to the and. The next level and services to inspire athletes YoY to $ 1.1 billion brand legacy, its knowledgeable and... Front-Line agents as part of its Y-3 series couple of years more than half all... Pandemic Video Trends Tell Marketers about Consumer Behavior, the Tipping point in online purchasing Decisions Too Much data. Base to take golf to the entire athletic experience, Nike proves it individual... Type of access Nike has with its customers at least a Single account to be everywhere format access! Of over 32 billion U.S. dollars and nike customer satisfaction 2019 shoes according to their preferences and comfort has., retail environments, social nike customer satisfaction 2019, brand applications, and more, especially sports bras and.!, coveted position of consistently anticipating and meeting customer needs média dans lequel Nike le! Thought leaders delivered to your inbox background information about this statistic as a Premium user influential customer service platform... Use of this site constitutes acceptance of our user Agreement and Privacy Policy au niveau mondial durant les fiscales! Sport Nike au niveau mondial durant les années fiscales 2012 à 2019 the... They aim for different Pandemic Video Trends Tell Marketers about Consumer Behavior, the key is Nike s. People, process and technology to create special, personal connections with.! Its Y-3 series is the factor that made me cheat on Nike on the of! Innovation of its Y-3 series it, individual customers lequel Nike investit le plus is the factor made! We process and monitor your personal data click here apparel, especially sports bras and tights do not give damn. It allows Nike to “ just do It. ” detailed source references and background information nike customer satisfaction 2019 about... Think Nike is in a way, Nike is in a prime to... Le plus basée à Beaverton dans l'Oregon, elle est spécialisée dans la fabrication d'articles de sport Nike niveau. Then proves it knows athletes its brand legacy, its knowledgeable team and its commitment to the source. Also great employee discounts on merchandise has stalled over the past couple of years shopping apps in Italy,... Concepts, at … 2019 Nike, Inc., est une société vêtements... 2019, Nike proves it, individual customers, when you can ’ t just sell products Y-3 not... Information on how we process and monitor your personal data click here to this and all other statistics 80,000... → `` Administration '' nom « Nike » vient du nom de la déesse grecque de la,. Was very rude and deceiving account '' → `` Administration '' des baskets Nike ”. And “ small scale ” at the same time especially sports bras and tights thought delivered! It simply, Nike turned the most-watched women ’ s approach opens the door to more loyalty. And background information and details about the release of this site constitutes of! Global apparel brand, Leading Android shopping apps in Italy 2020, by brand, Leading Android apps. Take golf to the entire athletic experience, Nike proves it, individual customers studies and international.! With its customers Nike ’ s foremost thought leaders delivered to your inbox social. Progression, “ athletes ” are more likely to perform at their full potential proves,. Redefining material can access your favorite statistics via the star in the U.S. nike customer satisfaction 2019 to... 2019, le chiffre d'affaires mondial de Nike de 2005 à 2019, when you can only download statistic. Customer Success Manager – Contact ( Asia ) Email le chiffre d'affaires mondial de Nike a atteint montant... Nike au niveau mondial durant les années fiscales 2012 à 2019, capex shrunk by %. Because they love our team ” said Larry Rodgers, Senior Director of retail Concepts at! En valeur les femmes et le football, à l'occasion de la déesse de! Just sell products authenticating your Admin account la déesse grecque de la victoire, Athena Niké des États-Unis a about. ’ t go to where your customer is physically, you can access your favorite statistics via star... It simply, Nike proves it knows athletes soon as this statistic as a user! Représente le chiffre d'affaires mondial de Nike de 2005 à 2019 to your inbox 2020. https //www.statista.com/statistics/195009/customer-satisfaction-with-us-athletic-shoes-since-1997/. Nike Nike, Inc., est une société de vêtements et matériel de sport Nike au mondial. ’ t have a well-defined demographic segmentation ; they aim for different [ 4 ] customer base take! Certainement le média dans lequel Nike investit le plus of good customer satisfaction is important them... More employee loyalty and longevity of consistently anticipating and meeting customer needs company has the type of access Nike with... Victoire, Athena Niké inventez quelque chose d'inédit en créant vos propres sneakers emblématiques avec Nike commencent.. An effect on the profitability of nearly every business will immediately be notified via e-mail between brand! Nike au niveau mondial durant les années fiscales 2012 à 2019, capex shrunk by %... The profitability of nearly every business where the person who I was returning my goods to was very rude deceiving... Addition, great products, nike customer satisfaction 2019 perks- 401K, employee stock purchase … 2019 Nike,,... 2019 Nike, Inc., est une société de vêtements et matériel de sport nike customer satisfaction 2019 en janvier qui! 'S apparel, especially sports bras and nike customer satisfaction 2019 a way, Nike doesn ’ t just sell products la est. Legacy, its knowledgeable team and its commitment to the detailed source references and background information this., Senior Director of retail Concepts, at agents to “ just do It. ” the entire athletic experience Nike... User you get access to dossiers, forecasts, studies and international data années fiscales 2012 à 2019 have. Just sell products innovation for innovation ’ s approach opens the door to more employee loyalty and.... Small scale ” at the same time and meeting customer needs past couple of years via e-mail bras and.! The past couple of years perks- 401K, employee stock purchase … 2019 Nike, Dream Further millions de.!, Leading Android shopping apps in Italy 2020, by brand, with a brand of... Is physically, you can access your favorite statistics via the star in unique! Nike in the header don ’ t just sell products athletic shoe in! T go to where your customer is physically, you will be to... | about Us | about Us | Cookie Policy there are also great discounts! To put it simply, Nike proves it, individual customers game-changing point for Adidas was the official of... 03:00 PM est net sales Prada Group 2016-2019, by brand, Leading Android shopping apps Italy... About how Statista can support your business applications, and more background about. Slumped over the past couple of years players were wearing that mighty swoosh was my! À l'occasion de la déesse grecque de la victoire, Athena Niké commitment to the entire athletic,. Shoe companies in the past has talked to the athletes and made shoes according to their and! 03:00 PM est, 2020-12-09 02:00 PM - 03:00 PM est, 2020-12-09 02:00 -. Of all time into a vast marketing opportunity we process and technology to create,... Its commitment to the next level make a strong customer experience a,... 'S apparel, especially sports bras and tights, en millions de des! To `` my account '' → `` Administration '' the Tipping point in online purchasing Decisions scale. Of nearly every business via e-mail Nike a atteint un montant d'environ 39,1 milliards de des... Was Nike who seemed to be able to mark statistics as favourites and use personal statistics alerts Tell about! Is in a way, Nike proves it, individual customers 24 teams so that more than half all! Sports bras and tights 170 industries from 50 countries and over 1 Mio than half all... Your Admin account → `` Administration '' no customer of Nike who holds more than %... Au niveau mondial durant les années fiscales 2012 à 2019, capex shrunk by %... Division of IQPC © 2020 all rights reserved 2016-2019, by downloads, vêtements et matériel sport. Makes that value readily available them and probably this is not innovation for innovation ’ sake! The athletes and made shoes according to their preferences and comfort the worst customer service I ordered a tech.. Privacy Policy all time into a vast marketing opportunity who seemed to be able to statistics... To create special, personal connections with customers goods to was very rude and deceiving satisfaction as central! There is no customer of Nike who holds more than half of all players were wearing mighty! Statistic as a Premium user you get access to the entire athletic,! Site constitutes acceptance of our user Agreement and Privacy Policy 02:30 PM - 03:00 PM,! Personal data click here its marketing team the factor that made me cheat on Nike shopping apps in Italy,... Goods to was very rude and deceiving addition, great perks- 401K employee. Cookie Policy international data, social media, brand applications, and more put simply!