Doing so will bring forth more robust branding that consumers can’t help but … Global Key Trends 2020 What’s Next in technology often focuses on the obvious: speed, size and cost – but what we seem to forget is that people shape tomorrow’s technology. • Interactive content is immensely shareable, and when users share this content, it helps to grow awareness of your brand. Ahead of National American Sign Language (ASL) Day, the franchise’s mascot was featured in a video, signing a message asking for help in creating a new sign for the Whopper. (Statista, 2019) 15% of video marketers plan to include 360-degree video in their 2020 video marketing … In 2016, Burger King posted a video with a call to action that hit, in a figurative sense, all the right notes. With TikTok being the latest social media platform to gain significant ground, thinking outside the box will help capture this audience. With insights into the idea that athletes use music to help them focus and build confidence, the company’s marketing team came up with a series of ads featuring athletes tuning out negative talk and tough situations by putting on their headphones to listen to what inspires them. It’s highly unlikely that you know anyone who doesn’t use some form of social media. Consider this example from Southwest Airlines: A friend of a bridesmaid tweeted and tagged Southwest asking for help after the bridesmaid arrived at the wedding location without her dress. Given its ubiquitous nature, social media has understandably become an integral part of online marketing. This update heralds a new era of … This is an advantage to sellers right since there aren't as many homes to sell compared to normal trends. Southwest quickly tweeted back to her that the company was happy to help. Marwick was ranked as the 18th fastest-growing company in W. Canada in 2019. Don’t miss this opportunity to connect with your audience in a meaningful way. Those involved in digital marketing are already familiar with automation, but now Google has announced Google Ads updates that will likely lead to automation and smart bidding becoming the new normal. I think 2020 is the year conversational marketing will become the industry standard across the digital marketing spectrum. The supply of properties on the market in King County was drastically decreasing, down 40.7% by the end of February, from a year ago. Getty. In my opinion, video length should max out at two minutes on Facebook, 60 seconds on Instagram, 30 seconds on Twitter and two minutes on YouTube. The number of new tactics isn’t coming up short, even into the 20th year of the 21st century. Being aware of emerging or continuing trends is a vital part of staying on top of the game. 1. Accordingly, traditional means of advertising are becoming much less effective. Even more impressive, a survey of more than 4,000 Pinterest users found that 70% use Pinterest to find new and interesting products. © 2020 Forbes Media LLC. As you embark on your 2020 marketing journey, find ways to incorporate these trends into your campaigns. As you embark on your 2020 marketing journey, find ways to incorporate these trends into your campaigns. For National Avocado Day, the company posted the music video of “The Guacamole Song” and started a #GuacDance challenge, which went viral as users posted videos of themselves dancing with avocados. Sperry, for example, turned to its everyday consumer to showcase products by sending adventurers on various journeys for its “Odysseys Await” campaign (subscription required). Vice President of Marketing, Advertising and Public Relations at The Goddard School. These are trends … Digital marketing is no exception. 2020 is going to be the year of personalized marketing. In 2020, AR is expected to surpass … As millennials age, Gen Z, those born between 1997 and 2012, will soon become a major target audience brands will market their products to. From a digital marketing standpoint, what will 2021 bring? The top spot in SERP is now position zero, a featured snippet of text appearing above the search results. The challenge was reportedly TikTok’s top-performing U.S. branded challenge thus far. (Wyzowl, 2019) Visual Content. Opinions expressed are those of the author. If Sperry’s method doesn’t work for your business, finding micro-influencers to partner with is easier than ever now with the rise of influencer agencies brands can work with. In 2020, many companies will likely dig deeper into their consumer base by leveraging insight-driven marketing tactics. Marwick was ranked as the 18th fastest-growing company in W. Canada in 2019. 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