Share. Ontraport has made it easy to import existing contact data in various formats. Ontraport Email Marketing provides standard programs and more at an affordable price. Measuring KPIs and other business metrics is a critical part of making data backed decisions that help you grow your business. What is Ontraport? Thankfully, the affordable cost of Ontraport does not detract from its quality. Most marketing automation and CRM software tools focus on solving one specific business problem. All the benefits of the E-Mail marketing function are available in the SMS Feature, supplemented by specific SMS functionality. Ontraport is designed with people like you — who have little free time to learn new software as a hobby and simply want something to maximize their small business’s growth — in mind. Their progressiveness is reflected in their product. If you sell information products, run a membership site, or have any kind of online training or education company, Ontraport is a strong contender for a good marketing automation tool for you. Before we go in detail what ClickFunnels is about, it is important to understand what is sales funnel and exactly how it can considerably boost your online business. Ontraport was made back in 2014 by Russell Brunson and his group. Ontraport provides a Landing-page and Forms module that is a power-tool for marketeers. Again, typical users represent anything from a business in its formative stages to a mature enterprise seeking to consolidate and grow its customer base. Ontraport lets marketers design and launch personalized landing pages with custom forms, fields, content, and domain to capture customer data for marketing activities, track lead sources, offer memberships and subscriptions, and process payments. It supports e-mail marketing and membership management within a seamlessly connected platform. There are a few problems with stacking these varying pieces of software; The first and most obvious one is increasing costs. Ontraport vs Ontraport. No problem! Ontraport has its HQ in the beautiful Riviera business park, Santa Barbara today and is still a privately owned business with no VC investment. The support staff is fabulous to work with and extremely responsive. Ontraport is a platform that helps organizations in content handling, marketing, sales, information management, and customer management. We'll start improving as soon as you tell us what's missing. Simply put, Ontraport is an “all-in-one” business automation software platform. Simply integrate your gateway of choice from the list below using Ontraport’s backend API, and within a just a few clicks, you’re all setup and ready to take payments. They’ve done this by allowing the user to customise all aspects of the CRM. For example; You can see that these systems are great at solving one specific need, but the truth of the matter is that most businesses have multiple needs and are required to implement lots of different systems into whats know as a “stack”. “ ONTRAPORT as a CRM impresses, and as a company ONTRAPORT impresses, too. Tasks in Ontraport are fully customisable, can have due dates added, be assigned to specific team members and can even have customisable outcomes and forms attached to them. All of these (and many more) are not real people. With a tool like ONTRAPORT, you can organize and integrate the different aspects of your business into a single platform.From marketing your business to selling products, ONTRAPORT has all the tools you need to automate your entire sales cycle. Think about your business processes that could benefit from this kind of simple visualisation mixed with powerful automation. If you’re interested in finding out more about custom objects and their use cases, see this custom objects overview or click here to book your free discovery call with us and we’ll be happy to help. Yes, I’m slightly biased, being an Ontraport Certified Consultant and all, but I do also have a background in Infusionsoft, ClickFunnels, AgileCRM and other systems. With the customisable dashboard inside Ontraport you can gain access to all of the key metrics that you need at any time of the day. You can build customer relationships, upsell, cross-sell, and have “buy one, get one free” style incentives. The Ontraport CRM systems provide a high degree of customization, enabling you to organize and process data to suit you. Training team members on how four different platforms all work and communicate with one another is no small task and can be overwhelming. The Basic package is targeted toward a 1 or 2 person business who might be using services like MailChimp or ActiveCampaign. There are many things that make Ontraport stand out from the crowd to offer something truly different to SMBs. Dropbox have shown us the power of this tactic. “We forgot to send that email to our list!”, “How can I find out the new sales numbers for this month?”, “What is on Andy’s list for today, can he deal with this urgently?”. Currently, Ontraport has over 1300 users, a majority in the US, but a growing proportion overseas, for example, Australia and Europe. A screenshot of a segmented lead nurture campaign we built for a client. Ontraport is an app that combines CRM with marketing automation. I think it’s also important to note that while Ontraport excels in many areas, other systems excel in others. They also offer phone and ticket based support systems, but honestly, I feel that they aren’t really needed for most cases as the chat support is so good. Side note – I’ll be doing a more detailed dive into Ontraport’s key features later on in this post. Simply fill out the fields below and claim your detailed assessment. Like most CRM vendors out there, it is a constant game of leapfrog with the competition, and they play it well, continuously enhancing their product. Ontraport is an all-in-one platform, or you can also a unified platform that helps businesses to manage content, sales, marketing, and information management with great ease. It is ideal for small organizations if they are looking for a system to automate their business. So, what is Ontraport? For all of those pesky tasks that need a human to check or take an action, Ontraport has a tasks system that can be triggered at any stage in an automation campaign or simply added to each contact manually. Ontraport vs Ontraport. Ontraport offers an all-in-one marketing software for businesses, and email marketing is one of the services they offer. Being able to create membership sites is the cherry on the icing on the cake. You set these automated processes up once, and they work for you forever. Ontraport is a unified platform that allows online businesses to handle sales, marketing as well as content and information management. They are fake characters – created and exploited by … By having a single authoritative source of information, you reduce the risk of using incorrect data. You and members of your team are wearing multiple hats, plugging holes and fighting fires as they appear. We are sorry that this article wasn't useful. As your business grows and do company expansion, you then realize you need a professional email marketing automation program to keep track of customers and marketing sales. by Sam Wilcox | Aug 28, 2018 | Ontraport | 2 comments. Switch to an annual subscription of Ontraport and get two months free. Ontraport’s robust automation toolset caters to B2B and B2C in equal measure. Moving between linked functions is another example of the standard ease of use within Ontraport. The second problem with software stacking is that you need to make all of the tools work together and share their information with each other. Pre-defined actions and triggers make it a cinch to create the workflow you want. Ontraport is an all-in-one business automation tool that provides Customer Relations Management (“CRM”) and Marketing Support in an integrated online marketing platform. Ontraport is designed to help manage your entire marketing workflow, from bringing in new visitors all the way to making sure they feel welcome as customers. A Sales funnel is a directed sales path that a possible customer go through your sales procedure. You are also able to setup a Partner Center so that partners can log in, access their referral reports and see what leads and commissions they have generated. The parts include campaigns, sales, finances and more.Ontraport provides a customer relationship management (CRM) system to automate content, marketing, sales, and information management with ease. Ontraport can work for you, whether you are a sole entrepreneur or small to medium business. So, what is Ontraport? That’s where a tool like Ontraport comes in. The quality of the UI, the huge feature list, the landing page and email builders, the visual campaign builder, the list goes on. If you found this article useful, let me know in the comments below or if you and your team need help with unlocking the full potential of Ontraport, let’s talk about it! Although we’d like to automate as much as possible in our businesses, we’re not quite there yet, and this task system can be a huge time saver for busy teams with big to-do lists. Card view is a feature that allows you to create totally custom pipelines and organise them in a kanban board style with drag and drop functionality. Ontraport is an all-in-one business automation tool that provides Customer Relations Management (“CRM”) and Marketing Support in an integrated online marketing platform. Ontraport's all-in-one suite of features centers around a robust CRM and marketing automation system that interplays seamlessly with its built-in landing pages, email marketing, ecommerce and analytics tools, ultimately enabling businesses to give their customers streamlined, targeted experiences that bring results. Ontraport is like a Swiss army knife for automating your online business. But if you look closer, you can see that it is mostly focused on web analytics and creating webpages. Again, the best thing about this builder is being able to move fast and create emails to an extremely high standard using the predetermined templates and blocks. This allows your team to mark the task complete with the right outcome and also input the details of the appointment like time, date and any other notes, from the same screen. Its visual interface helps you quickly see what is working in your campaigns and what requires changes. The primary contact screen looks like this and is typical of the uncluttered, easy to read approach adopted by Ontraport. Tag Lines: One Software. In most sales CRM systems you get three objects usually labelled contacts, companies and deals. Which gives it a lot in common with Ontraport And Shopify. The true spirit of Ontraport is in its customisable nature. Ontraport is a bootstrapped business thats come a long way since its early beginnings as OfficeAutopilot back in 2006. But the truth is, there are other email automation tools in the market with better pricing plans and … Ontraport is geared towards getting setup and selling fast. The customizable content makes it simple to link your CRM and marketing processes with your workflow. SMS and E-Mail marketing are closely linked. Best Ontraport Alternative: ClickFunnels. It will pop overs from anywhere to everywhere on the screen (the ability to pop up an email from anywhere at any time), two step options (they click a button and an email form pops up). But what does that mean? There is a better way. What is Ontraport Ontraport or Ontramail is a business automation tool company that makes running your small business and entrepreneurship automatic. This feature can be really useful for business that want to: All in all, if your business needs simple and effective membership or subscription site functionality, this feature can save you a lot of money per month as you do not need to purchase another third party system to achieve the same results. It’s almost like copy-paste in terms of functionality. Tag Lines: One Software. Getting confused, right! Payment gateways that work with Ontraport: As you can see, Ontraport works with most of the common payment gateways and also natively integrates with a few cart systems like 1ShoppingCart, UltraCart and ClickBank. With just a few clicks you’re able to create an events database with customisable fields that you can relate to your contacts. Performance mode is what makes Ontraport’s campaign builder really stand out from the crowd. The company was literally started in a backyard yurt in Santa Barbara by the three co-founders, Landon Ray, Pin Chen and Steven Schneider. If you are not happy with this, you should leave this site. Ontraport is geared towards getting setup and selling fast. Conclusions. If you go the bespoke route, campaign creation is designed to be easy and intuitive. In Summary: Who is Ontraport best for? You can use Ontraport to help you spend your money on sourcing leads that work. Another underused feature is Partner Programs. Their support team is unlike any other I’ve had the pleasure of dealing with. Businesses of varying sizes use the system but as you can see by the data below, the majority of businesses have between 0-2 employees (52%), with another huge chunk of the user base employing between 3-9 staff members (40%) and the rest with 10+(8%). And … Companies these days need to incorporate a lot of things into their working systems to walk along with the on-going trend. Ontraport taunts itself as a “visual marketing automation and reporting platform.” Got to say that’s the truth because they have A1 visual campaign maps to track all your customer interactions. Built-In membership sites support loyalty programs. This is the old way of doing things. Ontraport offers a nifty visual sales pipeline editor and some tools for reporting live business analytics and statistics, along with email advertising tools. Ontraport Overview It is one of the most deep-rooted in the marketing automation industry. By using marketing automation, CRM and project management tools, you and your team are now able to streamline and refine your businesses processes from the front end (sales and marketing) to the back end (fulfilment and task management). Ontraport’s founder Landon Ray is a real guy. Ontraport can help you identify those market segments too. Since 2012, the team has been releasing feature after feature, upgrading its core infrastructure, adding incredible support and marketing staff and has been one of the biggest voices for women in business (as well as winning countless awards along the way). Once you've set it up, it can do most of that on its own, automatically, so you can focus more on growing your core business. Building a workflow in Ontraport’s campaign builder. Even though Ontraport excels at all of those things, many other platforms do offer the same tools and abilities. A screenshot of the Ontraport Pages sections library. Access levels can be given or taken away easily with automated triggers built in the campaign builder. It has lots and lots of tools to manage all parts of your business. Ontraport is a truly amazing system that can help many business types to automate, cut costs and save time when used correctly. Browsing the email templates in Ontraport. Ontraport is an app that combines CRM with marketing automation. With Ontraport’s custom objects feature, commonly referred to as ORM, users can build multiple database structures and relate different types of databases together. Ontraport is a platform on which you will be able to consolidate your small business’s marketing channels: It’s an automated powerhouse that will target your customers by using a combination of focused email campaigns, landing pages, and e-commerce. After some consideration, I’ve boiled it down to five main things: I’ll dig into this in more detail later on in this article, but Ontraport really goes the extra mile with customisation compared to most other systems in its price range. Each tool has a monthly or annual fee attached to it which means that depending on the size of your business, you could be spending hundreds, if not thousands, every month. It is ideal for small organizations if they are looking for a system to automate their business. Well, with the help of this top-notch business automation software platform, you will be able to take your business to the success peak. Yes, exactly. You can also use traditional marketing approaches, such as e-mail, SMS, social media, and direct mail. Turn your business on with Ontraport. Best Ontraport Alternative: ClickFunnels. For example, if you could to remove membership access to a user who has failed a failed payment, have yourself and a member of your team notified who can then make a call for collection. What I mean is, Landon Ray is *NOT* a fabricated character like Richard Harper, Michael Mansell, Lisa Westbrook, etc., etc., etc. To get started you can either select from one of the many templates and customise from there, or you can build a page from scratch. And … The flexibility and power of the version 3 builder took users from only being able to use pre-defined sections and layouts to a fully customisable drag and drop builder based on a twelve column page layout grid. Ontraport is a dedicated email marketing platform that is oriented around visual campaigns. Your campaigns can have custom landing pages and pop-up forms. What I mean is, Landon Ray is *NOT* a fabricated character like Richard Harper , Michael Mansell , Lisa Westbrook , etc., etc., etc. A powerful marketing tool that promotes customer loyalty is group membership, incentives, and other marketing offerings. With Ontraport’s custom objects feature, commonly referred to as ORM, users can build multiple database structures and relate different types of databases together. The typical user has between 10 and 50 employees, although there are also some solo entrepreneurs such as bloggers, speakers, and personal and business coaches using Ontraport. Start your free 14-day trial today. Automation can also be built into Ontraports campaigns to move people through these stages after different events are triggered by your contacts. This custom database can also have automated workflows created for it, allowing you and your team to be as hands off as possible with running the events. Ontraport is a platform that helps organizations in content handling, marketing, sales, information management, and customer management. Please let us know how we can make this article better! Granted, not all businesses want to make use of such a tool but I’d argue that most businesses could and should. Use this ROI calculator to forecast your potential ROI and compatibility with Ontraport’s all-in-one marketing automation suite. ONTRAPORT is a "CRM and Business automation software for entrepreneurs, solopreneurs , small businesses, and Affiliates". Ontraport has a simple block building interface for forms and social media marketing capabilities. How To Create An Inbound Sales Process With Ontraport, Fully customisable CRM and sales pipeline, Intuitive email and landing page builders, Lists of users who reached a specific goal, Restrict access to a private community/forum. Or, you could create a “Hot Leads Pipeline” which moves users through different stages of “heat” depending on engagement. As you can see, whether you’re running a business that offers a service, sells a product online or in a physical store, Ontraport is being used heavily in all cases to help automate and manage businesses processes for teams. ONTRAPORT is a "CRM and Business automation software for entrepreneurs, solopreneurs , small businesses, and Affiliates". For the most part, this works, but what if your company wants to create another database for other parts of your business that need automating? A key part of growing any online business is being able to take payments from your customers. Grow bigger Easy to start but designed for scale, Ontraport is the platform you'll grow with for years to come. Whether you’re looking to build beautifully designed graphical emails for an ecommerce store, or wanting to go down the more traditional plain text route to build a more personal connection with your clients, Ontraport’s email builder excels at both. For example, let’s say you regularly run events and you want to keep track of which contacts are registering, attending and showing up to them. For example, if a user purchases a product after receiving three emails in a seven email sequence, you can move the user to the “Product Is Purchased” goal to stop them from receiving the rest of the emails and then trigger more actions from that point onwards. Ontraport is a product that lets users build amazing, high converting checkout pages. A screenshot of the Ontraport Pages template gallery. By developing their all in one solution, they really deliver on that mission for tens of thousands of business owners throughout the world. 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