Gillette ad: Why it's good for men and women that we're having this conversation Gillette’s controversial Best Men Can Be campaign actually has an important message Wed, Jan 16, 2019, 14:10 Hope this answer helps. And this, right here, is what made the … Follow Us Search Search Keyword: Sign Up For Our Daily Newsletters. Do men with beards shave? The ad shows an enlightened man swooping in to stop a couple of young boys from wrestling around in the grass, which is exactly the wrong approach. Facebook Maybe.
Gillette's ad drew both support and criticism. Go after that market. What makes this ad so offensive is that Gillette doesn’t just condemn bad behavior, something most men do as well. But research supports the idea that "toxic masculinity" is, in fact, detrimental to the mental and physical health of boys and men. This week Gillette the global razor brand, released an advert calling out ‘toxic masculinity’ and encouraging men to hold each other accountable for bullying and sexual harassment. Maybe the ones who will resent the ad are the people who engage in toxic masculinity themselves and that is okay. The ad is about the ways that the “boys will be boys” mentality becomes particularly problematic when those boys become men, and how that mentality can translate into sexual harassment and sexual assault. It implies that the vulgar behavior represents the norm among men and, in …
Gillette's Ad Proves the Definition of a Good Man Has Changed Despite the backlash, the fact that the Gillette spot exists at all is an undeniable sign of progress. What I did in that moment was everything I wished men had told me growing up, and this is exactly what the Gillette ad was trying to show all men.
On its face, the ad, which is ostensibly targeted at the typical male Gillette user, is quite simply beseeching men to be “better” and to work toward the goal of being their best. Because the fact is, there are a lot of fathers out there just like me, trying to remove all the “toughen up” clutter we were fed as kids so we can focus on being more understanding, compassionate, and respectable humans. Everyone calm down, the Gillette ad is just fine. They need to quit “trying to be cool.” Millions and millions of men shave. So here are the ways gillette can improve its ad without having to create resentment from the ad. As long as it’s all in good fun, and nobody is getting seriously hurt, and it is not a case of assault or actual bullying, then the fatherly instinct to step back and let the boys be boys is correct. Gillette needs to stick with what they are trying to accomplish. Men who are minding their own business will not be triggered by the ad and will then be supportive instead.
This blog post is in response to the Gillette razor ad about “toxic masculinity”—a term I don’t like, but a topic that I think it invaluable to discuss.