Lagardère Sports and Entertainment is a fully integrated, global sports marketing and entertainment agency offering a full spectrum of consulting services to give clients privileged access to wealth of business opportunities. Sportfive, IEC and World Sport Group were subsequently housed under the ‘Lagardère Sports’ name in a rebranding exercise undertaken in 2015. Lagardère went on to acquire the IEC in Sports and World Sport Group agencies in 2007 and 2008, respectively. Lagardère had been seeking a buyer for its sports agency which, when it held the CAF contract, had reported interest from both Wasserman in the US and Spain’s Mediapro. By Jonathan Rest. He later predicted the sale would close in the second quarter of 2019, but the process was hit by complications, including the Confederation of African Football’s (CAF) cancellation of a 12-year global media and sponsorship rights contract . The sale of Lagardère Sports, the sports marketing arm of Lagardère, should now be completed by September, some three months later than first anticipated, Arnaud Lagardère (pictured), general and managing partner of the France-based media giant, revealed today. Europe, an arm of the international private equity and asset management firm.

Lagardère said that the sale of the sports and entertainment business was in line with its strategic refocusing on its publishing and travel retail activities. Lagardère, the France-based conglomerate, has fully finalised the sale of its sports division to H.I.G. Lagardère said that, as part of its strategic refocusing, and as announced on 16 December 2019, it has now finalised the sale. The completion of the sale comes ahead of Lagardère’s annual general meeting on May 5. Arnaud Lagardère, general and managing partner at Lagardère, first said in February 2018 that he was “open” to a sale of the sports division.


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